December 1, 2012 was an exciting day for Bobby and I as we officially launch our Doggie Blog. So we thought we would kick off our blog by telling you how it all started. The Leura Doggie Store for VIP’s was founded in 2010 in the picturesque village of Leura.
I am told that I (Bindi the Golden Retriever entrepreneur) am the inspiration behind the concept. Each day I inspire my owners (although I really own them) to live in the moment, enjoy the now for we do not know what tomorrow brings. I have taught them the meaning of unconditional love, loyalty and the key to happiness.
Being a bit of a big boofy princess, I have always been on the lookout both here and abroad for the best quality doggie brands and products and tested them all. It’s true you know, us doggies can be very self conscious and we do feel a sense of empowerment and security when we are sporting a great looking premium quality product. I could never find anywhere that specialised in only the best quality doggie products, so I decided to make it happen and put my paws to work.
The opening of the Leura Doggie Store was scary and exciting all at the same time, it was a risk, but luckily 100’s of pet owners and their doggies visited in the first few days. We started small, only stocking 6 of the world’ s premium brands throughout 2010 as we continued to research and test products. Today we stock over 40 of the world’s best brands and are very excited about expanding this collection throughout 2013.
We cater for all types of doggies, from small to large breeds. Whether you are a diva dog or an adventure dog, we have you covered. You can dress it up with Waifs & Strays, Paul Frank and Puppia, or get set for life’s adventures with performance dog gear from EzyDog and Ruffwear.
The store now has 5 rooms filled with stock as well as a doggie photographic studio. The Main room full of toys, treats, bowls and our most popular collars, leads and harnesses. The Coat Room is filled with winter coats, doggie pyjamas, raincoats and designer doggie t-shirts. The bedroom has the most comfortable and stylish dog beds in the country and the VIP Room is where we showcase the ultimate in doggie brands exclusive to the Leura Doggie Store. We also have a balcony where humans can relax while the doggies are shopping.
In September 2011, I was joined by my little earth angel and best friend Mr Bobby. I have appointed Bobby as 2IC (second in charge). He is responsible for testing our more performance based brands on the market as well as exclusive products like BlueBlood and Waif & Strays. He also spends time as shop security, door greeter and shoplifter when I am not supervising. At the beginning of this year we also launched our business online, creating a premium doggie department store that now stocks over 1,500 of the world’s best doggie products. The website is continually evolving and expanding, providing doggies worldwide with the opportunity to find premium products all from the one store.
We have exciting projects planned for 2013 which will include even more fun doggie competitions on our facebook and some anticipated new arrivals. When we are not working hard in our store we enjoy spending time hanging out together. We love going on doggie adventures to the beach and our favourite dog park as well as patrolling the local streets. My favourite hobby is telling everyone what to do and Bobby loves fang fights with me, sooking with mum and WWE wrestling with dad.
We have an amazing bond, soul mates from the very beginning. Bobby continues to keep me young and entertained every day. We give nothing short of pure love and friendliness to all those that cross our path. Mum says that Bobby is too friendly, always tarting around at the dog park. Our mission it to be Australia’s #1 Doggie Store for premium brands and to focus on customer service and a continual cycle of improvement and development. We would love to see you one day in our store, all doggies and their owners are welcome. Thank you for reading our first blog post.
Woofas, Bindi (CEO & Founder) & Bobby (2IC)